Remember those first, magical moments of childhood? The spark of wonder in a toddler's eyes as they build a towering castle, the gleeful squeals of a baby discovering a rainbow-colored teether, the quiet giggles shared over a storybook with a cuddly friend. That's what First Memory is all about.

We're a team of parents, passionate educators, and playful dreamers who believe that the best toys are more than just plastic and electronics. We hand-pick every item on our shelves, carefully choosing tools that ignite curiosity, nurture imagination, and spark a lifelong love of learning.

So, whether you're a seasoned parent navigating the world of teething and tantrums, or a wide-eyed grandparent eager to share the joy of a first giggle, we're here to be your partners in play. We believe that the best memories are made with laughter, messy hands, and a heart full of wonder. And that's exactly what we hope to inspire with every toy we share.

Our purpose is simple, we aim to create toys that spark joy, fuel curiosity, and nurture little minds as they blossom. We believe every giggle is a milestone, every tower a testament to creativity, and every messy exploration a step towards discovery. We're guided by the principles of learning through play, open-ended exploration, and sensory engagement.

We source sustainable materials, prioritize safety, and design with love, because every tiny adventurer deserves the very best. More than just selling toys, we want to be your partner in creating these precious first memories. We want to see those eyes light up with wonder, hear those happy squeals of delight, and know that we played a part in making childhood a magical adventure.

So, join us on this journey. Let's climb mountains with wooden blocks, navigate oceans with bathtime boats, and build castles that reach the sky. At First Memory, we're not just building toys, we're building tiny dreams, one giggle at a time.